Promote a blog post.
The Premise: If you select one of your best blog posts and promote it, your blog will take an upward bump in readership. And, some of those readers will stick around.
The Promotion: 11 Ways to Promote a Blog Post
Note: please be careful in using these techniques. Don’t use them all with every post you write. Choose your best posts and promote them selectively, in ways that are helpful to other people.
1. Pitching to Other Bloggers—ask another blogger to consider linking to your post.
2. Social Messaging-like Twitter and Facebook.
3. Social Bookmarking
4. Internal Links—rather than just promote your post on other people’s sites, think about where you can link to it from within your own site. Perhaps you’ve written on the topic before and can add a link for further reading, or maybe adding a section in your sidebar for “Latest posts” could work.
5. Newsletters
6. Other Blogs’ Comments Sections and Forums
7. Email Signatures
8. Follow-up Posts—write a new post on your blog that picks up where your last one left off. This builds momentum and if you inter-link the posts, drives more page views.
9. Advertise Your Post
10.Pitch Mainstream Media
11.Article Marketing—if you do this do not submit exactly the same article you’ve posted on your blog to article marketing sites (this can get you into trouble with Google where you could face penalties for duplicate content).
Hands down the best post I've ever written is Peanut Butter Balls in June of this year. I'm not comfortable with very many of the above suggestions, but I did create an email signature with my blog address, as well as an internal link. If you missed the post, settle in for a good read!
Tuesday, September 20, 2011
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